“Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” is a FANTASTIC book by Gary Vaynerchuk (Gary Vee). I’m giving this book 5 stars.

Gary Vaynerchuk is the founder of Vayner Media, a full-service digital marketing agency. Gary is a loud mouthed sometimes obnoxious guy who is all over the internet, with a presence on almost every social media platform you can think of. I’m sure you know who Gary Vee is, if not you’ve been living under a rock. The guy is f**king everywhere. He is always on social media spewing some motivational crap about how everyone should just get up and go work.

I’m going to get a lot of shit for this review, I know that. I am not a fan of Gary Vee and I have never been afraid to voice it. I can’t stand his motivational speeches and his abrasive “it’s so easy to do” approach. HOWEVER, I will also always be the first to say the guy REALLY knows his marketing. Game respects game, right? Well, this guy is f**king good.

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This book is fantastic for someone who is looking to start utilizing social media for their business or brand and it’s great for people who are already using it. It hits the entire novice and professional demographic. It discusses tons of different social media strategies and how you should use each platform the correct way.

My absolute favorite part about this book, which I think all marketing books should have, is screenshots. There is a huge chunk of this book that is actually screenshots of good and bad social media posts to show what works and what doesn’t. If you learn anything about social media marketing it’s that people almost always prefer visuals. So adding social media screenshots to this book was brilliant and very helpful to the reader.

In typical Gary Vee style, the book is filled with these attempted epic quotes so he can really drive his point across, like “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”, “There is no sale without the story; no knockout without the setup.”, and “Content is king, but context is God. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.”.

Jab, Jab, Jab, Right Hook is a very easy read and it’s not long at all, especially with all of the screenshot pages. I do really enjoy his writing style, it feels like you’re reading a conversation from a normal person, not like you’re studying a textbook.

Part of me feels like this should a be a required read in all marketing classes. This book does such a good job at driving home the facts about what works and what doesn’t work on social media and why. Everything from how often to post, what platforms to use, what to post, how to word certain posts, when to use images, video, links, etc. It’s all mentioned in this book and it’s all laid out plain and simple for the reader.

This was one of those books where I would get lost and not realize how much time had gone by. I would have my phone sitting next to me to jot down notes of something I should try or change. I would be looking forward to my next chance to pick up the book and keep reading. I even use it as a reference now when I have new people added to my team.

Just because I’m not a fan of Gary Vee the motivational speaker doesn’t mean I can’t be a fan of Gary Vee the marketer. No matter what your opinion is on Gary Vaynerchuk, once you read this book, you’ll see the guy really knows his social media. There is a reason he got where he is today and this book shows you exactly how he got there.

 

Of course, what kind of review would this be if I didn’t tell you how you can get your own copy and develop your own opinion on it? You can get Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World right here. You’ll like it, I know I did.

Check out my other marketing book review on “Contagious: Why Things Catch On” by Jonah Berger here.

Comment below and let me know if there is a book you think I should read that I haven’t yet.